CLARE McCLAREN
Creative Strategy | Design | Product
ROW NEW YORK
Capital Campaign
Brand Identity
Website Design
Marketing Collateral Design
Invitation Design
Digital Asset Creation
Agency: Novella Brandhouse
To promote their $46 million capital campaign, Row New York required a brand identity and cohesive marketing assets. The boathouse, designed by world renowned Foster & Partner’s and featured in Architectural Digest became the natural foundation of the brand identity. In addition to the brand identity suite, a printed brochure, website and gala invitation were created to further the campaign efforts.
