Creative Strategy |  Design  | Product

VP of Creative & Merchandising
Sugarwish | Vinebox 

Clare McClaren brings creative leadership, a keen eye and a strategy-based approach to a wide range of projects and enterprises. A proven creative leader with experience in all facets of branding including: brand strategy, brand messaging, brand identity, marketing and advertising campaigns, design for print and digital, branded environments, experiences and events. Expert at bringing creative insight and energy to ideate and execute solutions that delight, persuade and impact the bottom line. Clare’s deep understanding of how design shapes our perception and relationship with brands, combined with her expert knowledge of the nuances of typography, photography, layout, and color, have led to successful creative solutions across varied industries and initiatives. She takes a hands-on approach to shepherding projects from pitch to publish, developing talent and working collaboratively with multidisciplinary teams. An informed aesthete on the pulse of the latest trends in art, fashion, interior design, food and decor - Clare relentlessly pushes projects to the next level, discovering new ways to elevate from the ordinary and stand out in increasingly competitive landscapes.

Awards and Recognition

PRINT REGIONAL DESIGN ANNUAL | Communication Arts Design Annual | HOW MAGAZINE / AR100 - Best of Show Typography & lllustrated | AR100 TOP TEN DESIGNED / AIGA Awards, Kansas City Chapter | THE MOHAWK SHOW | The Mead Show | INTERNATIONAL ASSOCIATION OF BUSINESS COMMUNICATORS: QUILL AWARDS | Social Media Club Awards |  BUSINESS MARKETING ASSOCIATES AWARDS | Kansas City Press Club Heart of America Awards | BURTON W. MARVIN KANSAS NEWS ENTERPRISE AWARDS |  National Press Club Sigma Delta Chi Awards |  COLLECTION OF THE UNITED STATES LIBRARY OF CONGRESS

Brand Development
Brand Strategy
Brand Messaging
Naming & Tagline Development
Brand Identity Design
Brand Standard Manuals
Stationery Systems
Social & Digital Asset Libraries

Design & Art Direction
Print & Digital Campaigns
Marketing Collateral
Magazine & Editorial Design
Photo Art Direction
Product Styling & Prop Sourcing
Event Design
Singange and Environmental Design
Books & E-Books
Annual Reports

Creative Consulting
Contract-based Engagements
Retainer Services
Creative Meeting Facilitation
Brainstorming Sessions
Creative Collaborations

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