CLARE McCLAREN
Creative Strategy | Design | Product
PURSES WITH PURPOSE
F.I.R.E Foundation
Art Direction
Styling + Photography
Digital/Social Asset Library
For the annual Purses with Purpose event, pivoting to digital in 2020 meant bidders would be unable to see these gorgeous bags in person. In the early weeks of Covid-19 quarantine, a studio photo shoot was out of the question, so I had the bags dropped at my home and went to work creating a digital content library that would court potential bidders and build buzz of the first ever virtual event.
