CLARE McCLAREN

PURSES WITH PURPOSE –
FIRE Foundation

Event Branding
Art Direction + Photography
Invitation Design
Digital/Social Asset Library

When F.I.R.E. Foundation’s annual sell-out event was forced to go virtual in the early weeks of Covid-19,  we supersized the style and developed an extended suite of printed and digital collateral to promote the event. In the early weeks of quarantine, a studio photo shoot was out of the question – so I had the bags dropped at my home and went to work creating a digital content library that would court potential bidders and build buzz of the first ever virtual event. The event was a huge success, raising a record number of funds.